Global Consumer Trends Driving the Future of Innovation: Enriched Meaning
Globally, as consumers are either facing economic uncertainty and/or a mix of contradictory feelings of vulnerability and resilience from the pandemic, they are taking a step back and reevaluating what’s important to them. They are more mindful and political in their purchasing decisions, looking for products with tangible and measurable benefits, such as…
This blog is part of an ongoing series diving into each of five major trends driving consumer interest right now.
Click one of the trend images below to discover more…
Active consumerism
Youniverse
Enriched meaning
Elevate the everyday
Fluid expectations
Get inspired with these examples of brands currently capturing consumer interest in products with enriched meaning.
Roll over each item to learn more…
BUYDEOLOGY
The first pillar of Enriched Meaning is Buydeology, which examines how consumers are affiliating themselves with brands and organizations that share in their beliefs and values. These shoppers often base their purchasing decisions on a company’s moral or ethical stance.
Watermelon Rockets
The manufacturer claims to be a family business on a mission to help kids eat better and to have donated more than £250,000 to charity.
Sour Cream & Chilli Match Snacks
Purchase of the product is said to contribute to the Swedish Football Association’s work for democracy, equality, and integration.
Three Cheezly Margherita Pizza
The manufacturer is said to be the first crowdfunded vegan business owned by the community it serves.
Turkey Feast on Soft Malted Bread Sandwich
The manufacturer claims that 5% of the sale of this product goes to the Shelter and Housing Rights Service charities.
Blueberry-Maca Root Soft Drink
The manufacturer states that every bottle supports social initiatives.
Scrumptious Salmon Cat Treats
The manufacturer states to be working with the LGBT foundation to support the mental health of the LGBTQ+ communities by helping to fund their helpline in 2021.
PLANET IN FOCUS
Beyond ourselves and our communities, consumers are seeking ways they can enrich the environment. “Planet in Focus” manifests shoppers’ continued commitment to products, brands, and manufacturing methods that help reduce food waste, offset carbon emissions, prevent pollution, and other activities that support sustainability.
Original Breakfast Biscuits with Chocolate & Five Wholegrain Cereals
The manufacturer is proud to work with farmers situated close to its factories to produce more sustainable wheat, and works with them to preserve water and soil quality and local biodiversity, and reduce carbon emissions.
Fishwife Canned Seafood
The product is bearing the FAD Free Fishing and Dolphin Safe logos.
Caramel Flavoured Popcorn
It retails in a 90g pack featuring a paper recyclable coating made out of plant-derived materials that are free from added perfluorinated compounds, such as PFOA and PFOS, and bearing preparation instructions.
Wild Blueberry Soy Yogurt
The climate-neutral product is said to contain wild-grown European blueberries picked by hand, is 100% suitable for vegans, is a source of calcium, and is free from gluten. According to the manufacturer, wild blueberries are more aromatic in comparison to cultivated fruit. It retails in a recyclable 500g pack bearing the Klimaneutral (Climate Neutral) logo.
Butter and Dill Flavoured Potatoes for Grilling
The manufacturer claims to aim for a carbon-neutral future by the year 2035.
Prosecco & Aperol Flavoured Sorbet
The product retails in a 460ml compostable pack made from plants, bearing the Eco Made from Plants logo.
If you would like to learn how you can enrich your brand’s next launch with additional meaning, reach out to Sensient for fresh ideas that connect to your brand identity.
