Global Consumer Trends Driving the Future of Innovation: Elevate the Everyday
While the demand for experience is not new, the role it plays in consumer decision-making is evolving. Brand meaning has shifted to “what can you do with me”.
Consumers are hungry for adventure, excitement, and in-person connection, looking to brands to provide them with powerful and emotional experiences. To respond, food innovation will need to elevate everyday or essential offerings, giving consumers differentiated, never-before-seen products as a form of sensory enticement.
This blog is part of a series showcasing products that exemplify current market trends and consumer interests. Click one of the tiles below to learn more about another trend:
Active consumerism
Youniverse
Elevate the everyday
Fluid expectations
Roll over each product to discover brands helping consumers “elevate their everyday”…
CREATING A SENSE OF THE INTENSE
In order to respond to edgy, extreme, experience-seeking consumers, brands can create powerful multi-sensory experiences and products designed to stimulate and make a service or product memorable.
Sweet and Sour Gummies,
Switzerland 2021
Twisted snake-shaped gummies in sweet and sour flavours that play with the taste buds: sour apple and sweet blueberry; sweet strawberry and sour lemon; and sour orange and sweet pineapple.
Unicorn Chocolate,
Ireland 2021
Ritter Sport limited edition Unicorn Chocolate has been relaunched and it is back by popular demand. It encourages people to share it with their family and friends to spread some unicorn love.
Vanilla, Cherry and Kasteel Rouge Flavoured Liquor-Infused Ice Cream,
Belgium 2021
This premium product is crafted with Belgian white chocolate chunks and a cherry swirl and made with Kasteel Rouge beer to elevate any sweet moment.
Apple Rapple Fluffy Vanilla Pudding with Apple or Blueberry,
Germany 2021
Elevate everyday pudding cups with a colourful rainbow design and vibrant sauces.
Subway Teriyaki Flavoured Crinkle Potato Crisps,
Netherlands 2021
Lay’s Restaurant Flavours edition brings home iconic flavours like the Subway Teriyaki.
Oreo O’s Cereal,
Netherlands 2021
Indulgent chocolatey and crunchy breakfast cereal with the well-known Oreo cocoa biscuit rings and a rich cream coating, with added vitamins and minerals.
Source: Mintel
SHAREABLE, POST-WORTHY PRODUCTS
“Phone eats first!” “Do it for the ‘gram.” “Post it!” For those seeking and creating experiences in the digital space, shareable, visually attractive, and exciting products are a priority. In today’s hyper-connected online world, experiences for these consumers gain value if they are shareable or present the potential to go viral. These consumers are greatly influenced by others online and they seek shareable or aspirational products that they can show off to their virtual communities. This “show & tell” factor is what amplifies this consumers’ overall experience with a brand or product.
Rain-Dough Cookie Dough Twist Ice Cream,
France 2021
Classic vanilla ice cream with a swirly rainbow sprinkled cooked dough centre and colourful chunks for an eye-catchy look.
Slime Cupcake Kit,
Ireland 2021
These cupcakes with vanilla flavoured white frosting and green coloured ready-to-use edible glitter slime in decorated cupcake cases definitely have that Instagram-worthy distinctive look.
Colourful Hamburger Buns Mix,
Czech Republic, 2021
Naturally vibrant buns to make any homemade burger more fun.
Colours of the Rainbow Popcorn,
Germany 2021
Popcorn with colourful sugar pearls for an exciting, not everyday look.
Source: Mintel
MODERN NOSTALGIA
Lastly, taking consumers on a nostalgic journey is an excellent way to create not only a unique sensorial experience, but also an emotional one too. Brands can rejuvenate 90’s classics with a modern twist to surprise and delight consumers.
Recipe No. 14 Olive & Basil Twisted Sourdough
UK 2021
It is said to be made based on award-winning recipes, handed over decades, blending traditional methods with a modern twist, and fermented over 24 hours from a mother sour culture.
Turkish Delight Ice Cream,
UK 2021
The Levantine Table Turkish Delight Ice Cream is described as rich raspberry, geranium and rose ice cream swirled with rose sauce, for a modern twist on the traditional Turkish sweet.
Epiphany Brioche with Almonds and Sugar Pearls,
France 2021
The brioche has been relaunched for Epiphany 2021 with an updated pack design and a new preservative-free recipe. This product is said to be made with rigorously selected ingredients to provide flavours and perfumes from childhood, and contains one of six childhood story figurines hidden inside the brioche.
Milk Chocolate with Praline, Walnut and Biscuit Filling,
Romania 2020
This childhood nostalgia edition product features 30% praline filling with vanilla biscuit and walnut bits.
Cherry & Dark Chocolate Hand Crafted Lollies,
UK 2020
The manufacturer states to be on a mission to reinvent the ice lolly by putting a gourmet spin on a favourite childhood treat and using whole fruits, real farm dairy, aromatics and other quality ingredients.
Blueberry Flavoured Quark,
Finland 2020
The product is said to have flavours from the childhood.
Source: Mintel
If you’re interested in elevating your everyday product offerings to capture consumer attention, reach out to us for brand-specific, exclusive new ideas here!
