The Rising Role of Colour in Halloween and other Seasonal LTOs

    Brands are Embracing Colour in Seasonal Launches This year has brought a lot of changes to the food and beverage industry, but one that’s particularly overdue is showing itself in Halloween limited time offering products. More than ever, brands are embracing colour in seasonal launches that have typically not leveraged the power of colour in their holiday products. This is exciting for a few reasons. First, we love to see colour in food. It’s interesting, it makes food look delicious, and it elevates the consumer taste experience. Besides, we are a colour company! For brands, though, it opens a whole new avenue of innovation, especially for seasonal launches. Colour can be used to emphasize a special flavour or theme for an LTO. Zombies and slime bring to mind bright greens, while a “vampire” treat will look extra exciting with a bold red and black combination. If a brand claims a themed seasonal product without a corresponding colour, consumers may be disappointed, discouraging interest in the brand’s next seasonal item. Bold colours elevate and differentiate seasonal items from the everyday too! Brands like local companies like Krispy Kreme, Woolworths have launched Halloween LTOs themed around monsters and zombies and colour plays a key role in bringing these concepts to life. Check out these examples:     squares (1)   Our technical experts recently hosted a webinar on colorful solutions for seasonal and Halloween-themed LTOs, which you can view on-demand here! Creating LTOs That Fit Your Brand It’s important to be thoughtful about seasonal product launches and line extensions. A zombie theme isn’t right for every brand! That’s where the Sensient Ideation Team comes in. With macro trend insight, consumer data, and carefully researched concept ideas that are personalized to your brand identity, we can help you create products that make sense and delight your consumers. Our expert Ideation Team can deep dive into your brand to develop custom concepts that fit your identity—not someone else’s. See their unique ideas for 2023 and 2024 seasonal launches by scheduling a personalized ideation today!
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