4 Consumer Trends Impacting Food, Beverage & Pet Innovation

Sensient’s robust ingredient portfolio delights consumers across many different categories, exposing our marketers to the evolving yet enduring ways in which consumers flex their purchasing power. In turn, we share our marketing intelligence to spark and guide insight-driven conversations around product development. In doing so, the goal is to help brands uncover opportunities and get them to market quickly and efficiently.

Discover Sensients 2022 Insights

Wellbeing 360°

Key Consumer Motivation: Wellness

Insight Summary: Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

Impact on product development

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Natural and organic ingredients

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Functional and nootropic ingredients

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Plant-based alternatives

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Low/zero sugar and sodium

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Added Veggies

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Cost-effective solutions

Insights in action

Source: Mintel

Sense of the Intense

Key Consumer Motivation: Experiences

Insight Summary: Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.

Impact on product development

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Dare-to-try flavors and unexpected flavour mash-ups

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Shareable, influencer-worthy visuals

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Visual Intensity

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Extreme sensory attributes

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Interactive elements like color-changing, tongue-staining etc.

Insights in action

Source: Mintel

Back to the past

Key Consumer Motivation: Experiences

Insight Summary: Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.

Impact on product development

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Seasonal staples and modernized twists on classics

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Child-like inclusions and incorporations like cereal pieces (Cake with Color Crystal)

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Decade and playful inspired launches

Insights in action

Source: Mintel

Culinary inclusion

Key Consumer Motivation: Identity

Insight Summary: To champion inclusion, consumers are navigating the food and beverage landscape in search of products that reflect and celebrate diverse backgrounds.

Impact on product development

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Globally and culturally inspired taste profiles

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Varietal fruit and vegetable flavours

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Hyper-regional ingredient representations

Insights in action

Source: Mintel

With Sensient’s robust ingredient portfolio, we are uniquely positioned to help brands turn insights and ingredients into winning products on the shelf that delight consumers worldwide.

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