Global Consumer Trends Driving the Future of Innovation: Active Consumerism
Converting Trends to New Product Innovations
Observing and discussing consumer insights is one thing but knowing how to translate trends into new product development activities is the key to success if companies want to keep up with the changing preferences of today’s well-informed shoppers.
Sensient Technologies South Africa is here to help! In this article, we breakdown the 5 global consumer trends into snackable pieces to show you how to manifest them into market-ready new products.
This blog is part of an ongoing trends series sharing observations about each of Sensient’s consumer trends.
Watch this space for more consumer trends and innovations.
Active consumerism
Youniverse
Enriched meaning
Elevate the everyday
Fluid expectations
Active Consumerism
The global COVID-19 pandemic has propelled consumers toward an even greater sense of well-being, completely challenging the notion of healthy living today and for the future. In search of wellness, consumers are actively looking and shopping for products that empower their well-being.
What does this trend look like on a consumers shopping list?Natural and Certified Organic Renovation and Innovation
Stemming not only for the desire of wellness but also for safety reasons now, consumers’ continue to pursue products with simple ingredients, which means ripe opportunity for natural, clean label and organic renovation and innovation activities for food and beverage developers, especially on core items, where consumers expect, at a minimum, a natural product option available today.
ROLL OVER EACH PRODUCT TO SEE HOW THEY CAPTURE THIS OPPORTUNITY:Simple Truth is Checker’s private label offering that does not include artificial colours, flavours, sweeteners or MSG.
PURA is a R-T-D beverage but without sugar rushes, artificial colours and artificial sweeteners.
Refreshing Bos ice tea made with organic green rooibos which is rich in antioxidants.
Woolworths rice cakes dipped in organic chocolate and coconut coating offering a natural snacking alternative.
FOOD AS PRESCRIPTION
To respond to consumers’ proactive behaviour in search of wellness-enabling products, innovators should look to develop functional and inspirational offerings to help consumers heal, perform, and thrive.
A rooibos shot that combines brewed organic rooibos, a prebiotic superfood, with added probiotics to help promote gut health.
Bear Nibbles – a tasty snack that incorporates the goodness of vegetables and fruit in bite size, child-friendly treats.
The bioactive collagen peptides found in Futurelife Beauti Food have been carefully selected for their unique skin health benefits and are absorbed by the body within 30 minutes of consumption.
A vegan-friendly cereal made from oats, seeds, cinnamon, vanilla and added pea protein to keep you satiated longer.
PLANT-BASED CORE OFFERINGS AND LINE EXTENSIONS
Consumer perception of “plant-based” as BFY (better-for-you) is propelling increased usage and acceptance of these type of products. Plant-based foods have become a growth engine with sales growing more than 5X faster than total food sales (SPINSscan Conventional Multi Outlet powered by IRI). If not already, innovators will want to hop aboard the plant-based train, because it is moving quickly! Many brands have already launched their first generation of plant-based core products with exciting line extensions in the pipeline for continued enticement and repeat brand purchases. Moving into the future, the sensory experience will be a critical factor of success and differentiation for plant-based foods.
Nature & Moi offers delicious and tasty vegan specialties to embellish any meals for a healthy and environmentally -friendly food.
The Denny range of alternative proteins is 100% Vegan-friendly, offers a fantastic source of plant-based protein, are nutrient dense and made with 60% mushrooms!
Woolworths Private Label Vegan Range – caters to vegans and flexitarians with soya-based meat analogues.
Mayonnaise brand Hellmann’s is recreating traditional mayonnaise in a vegan friendly format.
Interested in exploring the Active Consumerism trend for your brand or a specific category? Book a consultation with Sensient South Africa’s Team and we will help you identify the best way to build products that meet this trend, while exceeding your customer’s sensory experience.
