The Rising Role of Color in Halloween LTOs

Brands are Embracing Color in Seasonal Launches
This year has brought a lot of changes to the food and beverage industry, but one that’s particularly overdue is showing itself in Halloween limited time offering products. More than ever, brands are embracing color in seasonal launches that have typically not leveraged the power of color in their holiday products.

This is exciting for a few reasons. First, we love to see color in food. It’s interesting, it makes food look delicious, and it elevates the consumer taste experience. Besides, we are a color company!

For brands, though, it opens a whole new avenue of innovation, especially for seasonal launches.

Brands like Reese’s, Kit Kat, and Cap’n Crunch have launched Halloween LTOs themed around monsters and zombies and color plays a key role in bringing these concepts to life. Check out these examples:


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The undead and terrifying aren’t the only sources of colorful inspiration this fall! Check out these vibrant autumn-themed treats:


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Our technical experts will be sharing colorful solutions for seasonal and Halloween-themed LTOs in a live webinar on October 30, 2020. You can register here to join us for that session!

Creating LTOs That Fit Your Brand
It’s important to be thoughtful about seasonal product launches and line extensions. A zombie theme isn’t right for every brand! That’s where the Sensient Ideation Team comes in.

With macro trend insight, consumer data, and carefully researched concept ideas that are personalized to your brand identity, we can help you create products that make sense and delight your consumers.

Our expert Ideation Team can deep dive into your brand to develop custom concepts that fit your identity—not someone else’s. See their unique ideas for 2021 and 2022 seasonal launches by scheduling a personalized ideation today!

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