The Many Benefits of Sensient’s Seed-to-Shelf Agronomy Program

Whilst fewer meals are consumed at home, and snacking in today’s society becomes ever more frequent amongst consumers across the globe, I came across two interesting data points in the snacking category lately:

  1. Across several European markets, more than 70% of snack consumers agree to try to find a balance between indulgent and healthy attributes in a snack, a Mintel survey shows.
  2. Snacks belong to the fastest growing food and beverage launches tracked with natural food colours usage globally (+9% CAGR between 2014 & 2018), Innova Market Insights observes.

Additionally, Mintel tracks the global use of natural food colour approaching 80% across all food and beverages. Whilst being very established in Europe, the usage of colouring foods and natural food colours by now is broad-based and global in nature.

Our priority at Sensient is to ensure a consistent and growing supply of colour crop production to meet the demand. The benefits of a good agronomy program go far beyond a stable and growing supply though.

An agronomy program traced back to the seed of a colour crop also enables these advantages:

Money Alarm Clock

Improved cost over time as agronomists increase pigment levels in key colour crops

Global Rotation

A reliable and more consistent supply due to a multi-region planting program

Colored Leafs

Complete food colour traceability to the farm level

Leaf Folder Icon

Discovery of new botanical sources like a blue shade that solves some of the industry’s biggest challenges with natural food colour

Hands On Globe

Ability to positively impact people around the world with programs benefitting local economies in a socially responsible manner


By partnering with farmers in our growing locations around the world, we are able to collaborate responsibly. In addition, our bi-hemisphere approach to crop production enables more seed-to-harvest cycles, eliminating potential supply and forecasting disruptions.

As we continue to develop our agronomy program, which we call “Seed-to-Shelf”, an ongoing focus will always be addressing many of the opportunities and challenges associated with a global supply chain.

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