Endemix Acquisition Highlights Commitment to Supply Chain Security and Cost-Optimization
Sensient Continues Vertical Integration Strategy with Endemix Acquisition
In 2022, Sensient Technologies completed the acquisition of Endemix, a vertically integrated Turkish natural colour and extracts company. “The acquisition of Endemix allows Sensient to further expand its vertical integration for key natural colours and add extraction and refining capacity, further strengthening our position as a leading natural colour solutions provider,” said Paul Manning, Chairman, President, and Chief Executive Officer of Sensient Technologies.
- EU labeling on Azo dyes
- Phase 1 in & St. Louis site
- Globe Natural
- Carmine & Annatto production
- Mazza Innovation
- Clean extraction technology
- Black Carrot & Beet production
- St. Louis
- Natural colour drying & refining capacity expansion
Global Natural Colour Market Estimate
- 2012 $0.89B
- 2014 $1.01B
- 2018 $1.30B
- 2020 $1.43B
- 2022 $1.63B
The acquisition is one of many over the past few years and exemplifies Sensient’s ongoing Seed-to-Shelf commitment to provide a stable supply of cost-optimized natural colour solutions for the food, beverage, and pet food industry. Endemix broadens Sensient’s carrot and beet portfolio even more so, further strengthening global food supply chain security on these key botanicals for food colours.
Expanded Vertical Integration Portfolio Enables Cost and Supply Improvements
Sensient’s ever-expanding global portfolio of vertically integrated natural colours includes a variety of sources, including:
REDS & PINKS
One of the most popular natural red and magenta sources for low pH formulations, this cost-effective and versatile botanical is a great example of how Sensient’s vertical integration opens the door to cost savings and shade variation for our customers.
Purple & Red Sweet Potato
Stunning vibrant pink shades are possible with purple and red sweet potato. Like all anthocyanins, these solutions perform beautifully in low pH and high water applications.
Arguably the most “global” natural botanical, colour from beets is used around the world for bright reds and pinks. Sensient’s agronomy and R&D programs are constantly working to add even more concentrated and stable beet options to our portfolio.
Another vertically integrated anthocyanin, red radish imparts true bold reds and pinks to applications from seasonings to drinks.
Though not a botanical source, cochineal is an important and highly stable part of the natural colour toolkit for brands in all regions. Global supply chain security is a hallmark of Sensient’s investment in vertical integration for this source, ensuring reliable supply for our customers.
ORANGES & YELLOWS
A bold orange source, Sensient offers annatto in both oil- and water-soluble applications. Since this colour is so popular in applications from dairy to snacks, vertical integration helps to prevent price and supply volatility for manufacturers.
This botanical is perfect for orange and yellow shades in products where easily recognizable plant-based ingredients are important. Orange carrot is also naturally cloudy, a great fit for beverage applications where visual cloud is desired.
Safflower is a naturally water-soluble solution offering heat-, light-, and acid-stable bright yellow shades in a wide range of applications from beverages to baked goods to pet food.
Safflower is not approved for use in South Africa.
BLUES, PURPLES & GREENS
Butterfly Pea Flower
This water- and heat-stable anthocyanin offers unique natural blue hues at pH levels above 4.0, stunning purples in more acidic environments, and green shades when blended with natural yellows.
NATURAL COLOURS HERE »
Growing Suite of Technologies Fuels Advances in Colour Performance
The botanical portfolio isn’t the only asset growing through Sensient’s acquisitions—so are our color processing and development capabilities. Through the Endemix acquisition, we will have additional refinement and extraction capabilities that will support our growth plans and sustain our leadership positioning in the colour market.
Colour Process Engineering Technologies
Why Are These Technologies Important?
Continual improvement in colour process engineering leads to improved cost-in-use.
Better performing natural colours typically equate to lower usage level needs which in turn might have a much lower impact on total formulation cost.
The ever-growing portfolio of technologies and process improvement capabilities is a testament to consistent dedication to unleashing the full potential of nature’s true colours for our customers.