2023 Global Trends Impacting Food Beverage, and Pet Product Development
Consumer Trends Driving New Innovation
As trends evolve and consumer interests shift, brands can stay ahead of the curve by formulating around macro drivers and their current market manifestations. Sensient’s annual consumer insights represent the latest analysis of consumer demands and market drivers. Developers, marketing teams, and brand leaders can differentiate new launches with innovative concepts and brilliant colour inspiration from these trends.
Discover Sensient’s Consumer Insights for Global Food Industry Trends
Consumers are eager to break out of their restrictions and are in search of joyful products that allow them to explore, indulge, and live in the moment. Bold, eye-catching colours draw attention and drive shopper excitement for new products and deliciously different flavours.
Why? The world is changing and where and when consumers work and play has shifted, with priorities around wellness, especially mental health and a sense of community heightened, causing consumers to seek out more moments of joy and bliss.
77% of US adults agree enjoying indulgent food with others is a great way to spend time.
76% of Saudi Arabian consumers say that they tend to buy the premium version of a product.
94% of Colombian consumers say they seek fun in all aspects of life.
China Market ExampleMochi, Rich Taro Paste and Meat Floss Flavoured Starry Bread Lawson
Brazil Market ExampleZombie Gum BallsArcor
Canada Market ExampleEmpress 1908 Origilan Indigo GinVictoria Distillers
Greece Market ExampleCandy Pop Snickers PopcornSnaxsational Brands
Colombia Market ExampleBirthday Cake Protein BarQuest Nutrition
Thailand Market ExampleMangosteen Gummy JellyDelicup
South Africa Market ExampleMirari Wild Blossom Shimmer Gin Time Anchor Distillery
Source: Mintel GNPD
Now more than ever, we have delicious, over-the-top and thrilling products, allowing us more opportunities to savor, indulge and thoroughly enjoy the adventure.
The focus on enjoyment and treating oneself has consumers reconsidering the notion of value, and innovation around elevated consumer experiences has invigorated a wave of premiumization.
Consumers enjoy collaborations of their favorite products, formats and flavours, both new and old, especially when they combine to make something even more delicious, fun, or creative.
Whether local or global, from nature or science, shoppers seek food solutions that promote sustainability and safety and welfare of our planet and our bodies. Natural, organic, and plant-based colour solutions support brands seeking to meet consumer demands for simple and recognizable ingredient lists.
Why? Consumers grapple with growing concerns from all sides: from food safety, nutrition, to ethical sourcing and look for brands and products that help them determine ways to shop that are ethically sound, focused on personal wellbeing, and instill health in their everyday lives through fun ways.
60% of US consumers
agree that food products with fewer ingredients tend to be healthier.
76% of Chinese consumers
are interested in plant-based meat.
Plant-Based claims grew 307% across food and beverage products launched between 2017-2021.
TAIWAN Market ExampleLay’s Light Hokkaido Sea Tangle Flavour Potato ChipsLawson
Brazil Market ExampleCarrefour Cheeseless BallsCarrefour
USA Market ExampleRaspberry Lime Sparkling Energy Drink Starbucks Baya Energy
UK Market ExampleVegan Le Rond Camembert Flavour BlockViolife
CHILE Market ExampleNot Ice Cream Plant-Based Frozen Novelty SticksThe Not Company
CHINA Market ExampleMixed Forest Berries Flavoured Oat MilkOatly Beverage
South Africa Market ExampleVegan Dairy-Free Strawberry Ice Cream Shoprite Checkers
Source: Mintel GNPD
Clean Label Cues
Consumers desire simple, clean products and ingredients with free-from labels and are shifting behavior and changing consumption to focus on short ingredient lists and recognizable and simple ingredients.
Consumers are turning to plant-based offerings, that show familiar food products with better-for-you ingredients. These products pack in nutrients all while delivering fun colours, flavours and ingredients.
Increased uncertainty has led to consumers wanting a sense of control over their lives, seeking solutions that help them feel like they’re in the driver’s seat, also finding comfort in solutions grounded in the familiar. colours connect with known profiles and themes to bring to life food and beverage products that sooth and inspire.
Why? Given the tumultuous economic, political and social uncertainty caused by COVID-19 and global conflicts, consumers are grasping for control, connection and familiarity when it comes to their personal preferences in the marketplace.
71% of US consumers say that they enjoy things that remind them of their past (e.g. childhood).
72% of German Gen-Zers
say that it’s hard not to be anxious about the future.
36% of Thai adults agree that over the last six months they craved comfort food more often during the prolonged stay-at-home period.
China Market ExampleCoconut Flavoured High Fibre Colourful Fruit Cereal Calbee
Brazil Market ExampleBubbaloo Tutti-Frutti Flavoured Sandwich Biscuits Mondelez
USA Market ExampleWag Chicken & Waffle BitesAmazon.com
Switzerland Market ExampleBlack Garlic SauceSaus.Guru
Mexico Market ExampleSpicy Strawberry Flavoured Sugar-Free Gummies Enforza Foods
Japan Market ExampleFrench Toast Ice Cream Stick Akagi Nyungyo
South Africa Market ExampleBraai Smokey Chicken Flavoured Savoury Snack Kellogg
Source: Mintel GNPD
Familiar with a Twist
Consumers are finding comfort in tried-and-true staples that provide a sense of safety while offering something new and different in form, texture or flavour.
In today’s world, consumers are in search of comfort as a reflection of our family, our cultural heritage, or self-identified community, providing a source of solace and sense of belonging in an increasingly disconnected world.
Throughout the year, consumers shift and evolve, and they seek out products that evoke transformations, coupled with the anticipation of seasonal favorites that help them mark time. Shades that evoke blends, transitions, or seasonal themes support exciting new products.
Why? As consumers face economic and social constraints that impact their mental and physical health, they turn to food, drinks, and cosmetics to express their individuality, experience novelty, and positively transform their wellbeing.
The leading markets for Christmas/winter seasonal innovation are the UK, US and Germany, which together account for over 30% of new launches.
44% of US diners are encouraged to try new flavours by the appearance (e.g., vibrant colours) of the food.
61% of Australians put a lot of thought into what they eat.
China Market ExampleCherry Blossom & Strawberry Flavoured Cookies Walmart
Brazil Market ExampleAssorted Flavours PastillesAssorted Flavours Pastilles
USA Market ExampleScary Strips Tostitos Tortilla ChipsFrito-Lay
Netherlands Market ExampleSummer Fruits Flavour Vitamin Squash Syrup CCEP
Puerto Rico Market ExampleScreamin’ Hot Real Vegetable ChipsHain Celestial Group
New Zealand Market ExampleDark AF, “Dark and Stormy” Alcohol-Free Drink AF Drinks
South Africa Market ExampleExotic Fruits Flavour Sparkling Drink with Magnesium, Vitamins and Minerals Oshee Vitamin Zero
Source: Mintel GNPD
Awaken My Senses
Consumers relish multi-sensory experiences and are seeking products that transform before their eyes and create an interactive, provocative product experience.
Consumers are looking for engaging experiences that also offer functional, mood-boosting benefits.
Trends can inspire and capture attention in the new product development process. Sensient colour experts are excited to help bring new ideas to life for your brand!
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