Naturally Eye-Catching Concepts Based on Sweet Dairy Trends
Get inspired by some naturally colourful concepts based
on current consumer trends:
Dairy concepts with reduced sugar content
Due to a more health-conscious consumer approach and governments around the world introducing local laws and regulations trying to limit the amount of sugar content in food and beverages, dairy products with low or reduced sugar content are gaining importance.
Colour vibrancy has an important role and a great opportunity in products with low/lower sugar claims. The right colour not only supports the flavour profile visually but can also have a great impact on how sweet consumers perceive a product. Research has shown that food and beverages with stronger, more vibrant colours can look and taste sweeter than their less-coloured counterparts.
30% of new products launched in South Africa in yoghurt and flavoured milks categories featured a no added sugar or low/reduced or sugar-free claim in 2022.
Mintel, 2022
Concept idea: Berrylicious chia pudding with low or
no-added-sugar raspberry and elderberry layer
Raspberry layer with
Pink Berry colouring food
Elderberry layer with
Wild Berry Purple
Dairy products positioned as a pre-or post-workout snack
As dairy products are often known for their high-quality protein content, they have the natural advantage to be positioned as a workout snack. Consumers looking for a healthy option while not wanting to compromise on indulgence can find all the desired attributes in these great alternatives. In addition to the standard content of protein, yoghurts, drinks, and puddings are more and more often fortified with additional protein or even vitamins and minerals to make them “workout suitable”.
82% of Polish consumers think that yoghurts/yoghurt drinks are good pre/post-workout snacks.
Mintel, 2021
Concept idea: Going NUTS – high protein dessert
with pistachio and almond layers
Almond layer with Fusion Hazelnut Brown from the Natural Brown range
Pistachio shade with Cardea Pistachio, advanced clean label solution
Dairy concepts with new and unusual flavours
While fruity flavours, chocolate and vanilla are widely known and popular among many consumers, new, less common flavours have been gaining attention. More unusual concepts can elevate the everyday by bringing excitement to curious and experimental consumers. Upcoming concepts in the dairy segment often take flavour inspiration from other segments like baked goods, desserts, or alcoholic drinks. Cheesecake, crème brûlée, and fudge brownies, just to name a few examples of recent dairy product launches.
Within the Yoghurt, flavoured milk categories the following flavours had the highest growth momentum in the Novel and Emerging flavour
category – Dulce de Leche, Birthday Cake and Cheese Cake
Mintel Flavourscape AI 2023
Concept idea: Coffeeholic dessert with macchiato flavour
Black wafer with Midight Black natural colour
Dark muffin crumble with our palm-free Terra Brown solution
Mascarpone and cream layer with Fusion Hazelnut Brown
Dairy concepts with eye-catching colours
In the era of social media and online shopping, appearance and visual appeal have a key role in winning purchasers over. Consumers often use digital platforms to get inspired, while sharing pictures of their in-home and out-of-home food and drink experiences. “Colourful” being one of the main indicators of a product designed to be shared on social media according to US consumers (Mintel), shows the potential of colours in creating eye-catching and shareable looks. Bright looks with natural ingredients can help brands to stand out while complying with consumers growing demand for simple and recognizable ingredients. Colourful layering or whipped creams are great ways to create eye-catching everyday- or limited-edition offers.
29% of Italian consumers are more likely to purchase food and drink after seeing them advertised on social media.
Mintel, 2021
Carnival in a cup- Naturally vibrant layered dessert
Yellow fruit glazing and orange custard with Vanilla Yellow colouring foods
Muffin crumble with Cardea Pistachio advanced clean label colouring solutions
Oat flakes with Blue MicrofineTM plating grade natural colour
Wafer pieces with Raspberry Red from the Uberbeet range of high performing and heat stabilized beat solutions
Do you already have a shade in mind for your next development? Are you looking for a natural or “clean label” alternative to the current colouring you use? Request a sample of your need in a few seconds.
Would you like to learn more about technical considerations of using colourings in dairy applications? Request a consult and we will set up a meeting with you.
