Global Consumer Trends Driving the Future of Innovation: Enriched Meaning
Globally, as consumers are either facing economic uncertainty and/or a mix of contradictory feelings of vulnerability and resilience from the pandemic, they are taking a step back and reevaluating what’s important to them. They are more mindful and political in their purchasing decisions, looking for products with tangible and measurable benefits in their community and the world around them.
This blog is part of an ongoing series diving into each of five major trends driving consumer interest right now.
Click one of the trend images below to discover more…
Active consumerism
Youniverse
Enriched meaning
Elevate the everyday
Fluid expectations
Get inspired with these examples of brands currently capturing consumer interest in products with enriched meaning.
Roll over each item to learn more…
1. BUYDEOLOGY
The first pillar of Enriched Meaning is Buydeology, which examines how consumers are affiliating themselves with brands and organizations that share in their beliefs and values. These shoppers often base their purchasing decisions on a company’s moral or ethical stance.
Ben & Jerry’s Pecan Resist
A brand known for authentic, consistent progressive values released a limited-edition flavour that amplifies freedom, community, inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.
Spud Buds Sea Salt Sweet Potato Shoestring Snack
A homegrown brand, Spud Buds claims they are on a mission to advocate for locally grown potatoes and to improve the lives of Filipino farmers in poverty through employment and funded education.
Kirin Koiwai Pure Apple Drink
The Kirin Group repackaged this classic product in support for Tohoku in light of the Great East Japan Earthquake. For every bottle sold, one yen will be donated to support children in Tohoku, contributing to the region’s disaster recovery and reconstruction.
Aayumita 100% Natural Pure Wild Honey
Suitable for vegetarians, this product is labelled as “bee-friendly” and made in conditions free from city pollution, artificial sprays, gluten, pesticide, added sugar and antibiotics.
Ultima Replenisher Raspberry Electrolyte Drink Mix
This drink mix stick bears the logo of the Autism Hope Alliance (AHA), a nonprofit organization the brand has partnered with.
2. PLANET IN FOCUS
Beyond ourselves and our communities, consumers are seeking ways they can enrich the environment. “Planet in Focus” manifests shoppers’ continued commitment to products, brands, and manufacturing methods that help reduce food waste, offset carbon emissions, prevent pollution, and other activities that support sustainability.
The Collective’s Dairy-Free Plant Natural Probiotic Yoghurt
Described as a creamy blend of oats, coconut, and rice, this vegan product is made from responsibly sourced ingredients. The manufacturer claims to be reducing CO2 emissions; planting native trees with Trees That Count and offering removable paper label.
Moonshot Snacks
These organic crackers add a climate-friendly claim to the snack category with carbon neutrality and regenerative agricultural practices throughout the supply chain.
Kellogg’s Rice Krispies Treats
This snack features the Sustainable Forestry Initiative logo, indicating that the brand uses paper certified to SFI standards, typically sourced from certified forests or recycled content.
Chocolate Chip Cookie Dough Inspired Nitro Beer
4 Pines Brewing Company collaborated with Ben & Jerry’s to create this innovative beer and help fund solar power projects with Enova.
White Sesamilk
Made with premium grade Thai sesame seeds, Sesamilk offers an innovative alternative to the plant-based dairy category, which is sustainable in being drought-resistant and using less water.
Looking to speak with purpose in your brand’s next launch? Reach out to Sensient for fresh ideas that connect your brand identity effectively with your consumers.
