Global Consumer Trends Driving the Future of Innovation: Elevate the Everyday
While the demand for experience is not new, the role it plays in consumer decision-making is evolving.
Consumers are hungry for adventure, excitement, and in-person connection. They expect brands to provide them with powerful and emotional experiences. To respond, food innovation will need to elevate its everyday or essential offerings, giving consumers differentiated, never-before-seen products as a form of sensory enticement.
This blog is part of a series of current market trends and consumer interests, each showcasing unique product examples. Click one of the tiles below to learn more about trends we have covered:
Active consumerism
Youniverse
Elevate the everyday
Fluid expectations
Roll over each product to discover brands helping consumers “elevate their everyday”…
1. CREATING A SENSE OF THE INTENSE
In order to respond to edgy, extreme, experience-seeking consumers, brands can create powerful multi-sensory experiences and products designed to stimulate and make a service or product memorable.
Buldak Spicy Chicken Ice Cream Sandwich
Binggrae Men Bungeo Samanco pushes flavours to the extreme with an ice cream filled with fiery spicy chicken sauce and whole red bean syrup. An ominous danger sign shows on the packaging, challenging all who dare try!
Chupa Chups Sour Bites with Fruity Flavour
These soft, chewy and colourful bites are covered in sour dust which are sure to pack a punch. This product brings is an exciting line extension for the lollipop brand.
Dark Chocolate Lava & Blueberry Magnum
Made with 100% Belgian chocolate, this product comes with double crispy layers of chocolate and lava sauce, promising an indulgent taste and textural experience beyond the usual ice cream.
Red Bull Dragon Fruit Energy Drink
For their summer edition, Red Bull encouraged consumers to showcase their creativity by using the dragon fruit drink in original mocktail recipes, and more.
Eggy Kathy Mala Potato Chips
This spicy treat is said to give you a “hot chilli kick, tingly, numbing and insanely yummy feelings” that Zillennials love.
2. SHAREABLE, POST-WORTHY PRODUCTS
“Phone eats first!” “Do it for the ‘gram.” “Post it!”
For those seeking and creating experiences in the digital space, shareable, visually attractive, and exciting products are a priority. In today’s hyper-connected online world, experiences for these consumers gain value if they are shareable or present the potential to go viral. These consumers are greatly influenced by others online, and they seek shareable or aspirational products that they can show off to their virtual communities. This show & tell factor is what amplifies this consumers’ overall experience with a brand or product.
Tao Kae Noi Bubble Milk Tea Flavour Crispy Seaweed
Intrigue with brow-raising combinations of salty and sweet! This unexpected pairing is sure to tempt the adventurous and fans of the highly-raved bubble tea drink.
Pringles Passport Flavours Potato Chips
Take flight, even amidst the travel restrictions, with this series of Passport Potato Chips, inspired by the various countries’ traditional dishes, reflecting “transportive” flavours.
Cadbury Gems Panned Confectionery
This children-oriented product features bright colours to celebrate Holi, an Indian festival and includes an exciting free gift inside.
Asahi Cabernet Sauvignon Calpis Soda
This sweet and tangy carbonated beverage brings a surprising addition of red wine flavours to the milky drink. Its attractive look is enhanced by natural colours, for a bright lilac-pink colour.
3. MODERN NOSTALGIA
Lastly, taking consumers on a nostalgic journey is an excellent way to create not only a unique sensorial experience, but an emotional one too. Brands can rejuvenate 90’s classics with a modern twist to surprise and delight consumers.
Pauls Kellogg’s Froot Loops Flavoured Milk
Pauls brings back the taste of a popular childhood cereal into their milk. It is free from artificial colours or flavours and made locally from at least 94% Australian ingredients.
Dove Strawberry Cheese Milk Flavoured Gummy Filled Chocolate
Dove tugs at the heartstrings of 90’s Pokémon fans with an Eevee design on silky smooth chocolate. A chewy gummy inside adds to the nostalgic textures!
Lotte Suntory Soft Drink Candy Assortment
This LTO features candies of popular soft drinks manufactured by Suntory Foods. Adults can now enjoy classic citrus flavours conveniently, without facing this century’s backlash on carbonated drinks.
Lay’s Rich Milk Candy Flavoured Potato Chips
The iconic White Rabbit candy is a staple during New Year visits in the Chinese community. This product will have Millennials reminiscing the times they enjoyed these soft candies as kids.
If you’re interested in elevating your everyday product offerings to capture consumer attention, reach out to Sensient’s Consultation Team for brand-specific, exclusive new ideas here!
