Global Consumer Trends Driving the Future of Innovation: Fluid Expectations
Providing solutions to address pain points for shoppers is a key way to meet and exceed expectations and build brand loyalty. As consumers slowly transition to going back to work and a new way of pandemic living, they are expanding their definition of value through a results-oriented lens, looking for interchangeable and flexible solutions based on life situations, from on-the-go commuters, work from home professionals to busy parents.
54%
OF THAI CONSUMERS
agree that consuming food solutions that are quick and easy are preferred post-Covid
(MINTEL 2021)
64%
OF AUSTRALIAN CONSUMERS
say they are always on the look out for things that make their
lives easier
(MINTEL 2021)
45%
OF CHINESE CONSUMERS
who switched brands post-Covid stated convenience
as a primary driver
(MCKINSEY 2021)
This blog is part of an ongoing series outlining five key consumer drivers at work in the global market and showcasing product examples in stores that showcase successful trend manifestation.
Active consumerism
Youniverse
Elevate the everyday
Fluid expectations
Brands have an opportunity to empower consumers’ diverse lifestyles through products that recognize their fluid expectations and offer convenient, ready-to-go solutions.
Roll over each item to see how it is addressing an aspect of this opportunity…
MULTI-PURPOSE MINIMALISM
As consumer lifestyles evolve past global lockdowns, many will return to some level of on-the-go busyness. Multi-purpose minimalism identifies the consumer need for products that do more for them with less effort, allowing them to live their life uninterrupted.
Pasta & Pizza Sauce by Chef Boss
A “savvy shortcut” to rich and complex flavour, this versatile sauce delivers authentic and hearty taste in one simple squeeze and less than 15 minutes of cooking time. It is also suitable for vegetarians, catering to a wide range of needs.
Stonyfield Organic Fruit & Veggie Yogurt Pouches
Live active cultures, protein, real fruit, and vegetables all in one, no fuss easy squeeze pouch for on-the-go snack or mealtime, great for little ones.
Innofoods Coconut Clusters
A perfect complement to your breakfast cereal milk, yogurt, lunchtime salad, or just enjoyed straight from the pack. These clusters of joy come in resealable packaging for you to take anywhere with you.
Internationally Inspired Meal and Side Dish Solutions
From grains and pulses, to rice, to paella and risotto, TwistD’s portfolio of meal and side solutions brings “intoxicating flavours of the world” to your dish in just under 10 minutes of cook time.
EASY DOES IT
Consumers will continue to seek out simple solutions that enable at-home enjoyment. These shoppers are looking for easy, stress-free products.
Haidilao
Self-Heating Beef Hot Pot
Get steaming hot pot in the comfort of your home, and avoid the long queues, with this popular restaurant franchise’s product extension. The kit features a disposable container with a self-heating bag to ensure you get the full experience of rich aromas and hot soup, wherever you are.
Frozen Bean Mixes
From double caffeine lattes, to ice cream, to magical frappes, Frozen Bean delights consumers with specialty treats and drinks through easy-to-make mixes where you just add simple ingredients like water or ice then enjoy!
Doi Kham Strawberry Jam
Repackaged into a squeeze bottle, this product promises no drips and no mess, while bursting with rich fruity flavour! Its compact size of 130g also makes it perfect to bring with you for a quick sweet fix, or as an easy-to-reach addition on your kitchen counter.
Avalanche Bubble Tea
Say hello to do-it-yourself bubble tea with these instant kits that come in trendy flavours, both with and without dairy. The delicious chewy tapioca pearls come in a microwavable sachet for ease-of-use.
Sensient’s Ideation Team is ready to bring fresh, unique ideas for your brand to create the approachable, multi-purpose food and beverage products that will make your customers’ lives easier.
Reach out to continue the conversation.
