Global Consumer Trends Driving the Future of Innovation: Youniverse
Resonate with Insight-Driven Innovation
Understanding complex consumer insights is critical to a successful product launch. By pinpointing root motivations and desires, Sensient will help you stand out by appealing to consumers’ search for “you-nique” products.
Consumers now long to connect with the world through what they buy, seeing these decisions as extensions of themselves. What does that mean for the food and beverage industry? Whether it is a dietary commitment or a shift in values, companies need to create products that showcase a strong purpose or benefit that empowers and reflects consumers’ sense of who they are in society.
91% OF CHINESE CONSUMERS AGREE THAT THEY PREFER TO BE ASSOCIATED WITH BRANDS THAT ALIGN WITH THEIR VALUES.
(SOURCES: MINTEL 2020-2021)
Translating personal goals and decisions into intimate product experiences enable consumers to see themselves and their values in that brand, thus increasing the likelihood of purchase. Tailoring products to hyper-personalized consumer needs can be an intimidating process, but you’re not alone—Sensient is here with support and inspiration for your brand!
This article is part of an ongoing series which showcases Sensient’s observations in consumer trends. We break down macro consumer trends into snackable pieces to help inspire your innovation pipeline.
Discover more trends here…
Active consumerism
Youniverse
Enriched meaning
Elevate the everyday
Fluid expectations
YOUNIVERSE
ADDING A PERSONAL TOUCH
The Youniverse trend is a result of more people adopting individualistic mindsets, which highlights the need for inclusivity—it’s not a privilege, but a right! To connect with consumers, brand innovation should consider catering to specific dietary needs, motivations, and even personalities.
of Indian consumers strongly agree that they prefer to be associated with brands that align with their values.
of Thai consumers say they prefer restaurants with a wide variety of menu options that accommodate different food preferences.
of New Zealand consumers say they find themselves wanting to learn more about things than they used to (brands, social matters, etc).
(Mintel, 2020 – 2021)
Discover how some brands are appealing to customers’ unique needs through new product innovation…
SCROLL OVER EACH PRODUCT TO SEE HOW THEY CAPITALISED ON THIS OPPORTUNITY:
96% Sugar-Free Noshu Snackles
With all-natural colours, flavours and 96% sugar-free claims, these treats attract attention with colourful on-the-go packaging and are a scrumptious alternative to sugar-laden snacks.
Lively Tea
Nestle Malaysia rolled out a new range of adaptogen-enriched teas. Each flavour comes with its own functional claim for unique benefits on health and wellness.
KD Story’s Crispy Brocolli
Haru Land launched this vegetarian keto-friendly snack in a variety of flavours for carb-counting consumers to indulge in.
Little Zebra Keto White Chocolate
Known for their vegan chocolates, Little Zebra branched out to provide a ketogenic alternative so that those controlling their blood sugar can continue enjoying a simple indulgence.
Plant-Based Milo
Nestle introduced a dairy alternative to Milo, directly targeting those with dietary needs. It is also packed with vitamins and minerals that are usually limited in plant-based diets such as iron, zinc and vitamin B12.
Covita Superfood Energy Balls
Free from gluten, dairy, cholesterol, preservatives, added sugar and added syrup, this product can be an on-the-go snack or a pre-workout meal replacement. It is also made suitable for paleo and vegan diets.
Interested in exploring the Youniverse trend for your brand or a specific category? Reach out to the Sensient Team to get started with exclusive, fresh ideas personalised to tell your story!
