Impact of Colour & Flavour in Effervescent Tablets
Conscientious Consumption: Nutrition & Health
Health-conscious consumers are prioritizing functional food, beverage and supplement products as part of their nutrition, health and wellness approach and they are placing high importance on all-natural products. This holistic approach to preventative health trend is boosting the product launches for vitamins and dietary supplements.1
Why Consumers Choose Effervescent Tablets?
One of the most consumed vitamin and dietary supplement formats is effervescent tablets.
Effervescent products are available for a wide range of products on the market, including prescription and over-the-counter drugs, vitamin and mineral supplements, energy drinks, sports drinks and electrolyte drinks. The effervescent tablet format is preferred by consumers due to the benefits of fast absorption, pleasant taste and increased liquid intake for hydration.
Effervescent formats also help people who experience ‘pill fatigue’ and swallowing problems. For various reasons, including flavour, convenience and personal preference, effervescent tablets are growing globally in popularity and are the market is expected to double in the next years.1,2
There is a phenomenon where consumers form judgments on the effectiveness of a medication or supplement based on factors such as taste, shape and colour.
Studies have shown that consumers believe that if a supplement’s colour and taste matches the desired outcome, it is more likely to have a better effect.3
Impact of Flavour in Effervescent Tablets
In today’s dynamic market, the role of flavor cannot be understated, as it stands as a critical factor that can either propel a product to success or lead it to obscurity. The demand for effervescent tablets and beverages is steadily climbing, with consumers actively seeking out vibrant flavors and visually appealing hues. Sensient stands at the forefront of this trend with products like FlavourForce+, a collection of natural flavors that are reshaping the landscape of pharmaceutical and nutraceutical offerings.
The power of FlavourForce+ lies in its unparalleled ability to elevate effervescent products to unprecedented levels. Setting itself apart from conventional food flavors, FlavourForce+ is engineered to eliminate any undesirable aromatic compounds that could compromise the taste experience. These flavors are fortified to linger on the palate, diminishing the likelihood of unwanted interactions and aftertastes. By opting for FlavourForce+, you open the door to a realm of natural flavors featuring both timeless classics and innovative profiles. These robust flavors require minimal dosages, possess excellent masking capabilities, and can seamlessly adapt to both powder and liquid forms. Transform your effervescent creations into delightful masterpieces that are sure to capture the hearts of consumers with the exceptional FlavourForce+ range.
Impact of Colour in Effervescent Tablets
How can you achieve vibrant colours in effervescent tablets and hydrated products?
If you want the colour to be visible, the plating properties for effervescent tablets or powder formats is essential. Standard natural hues do not have plating properties when they are in powder form. For example, because of the size of its particles, the colour from beetroot would not mix uniformly and the coloured powder would wind up appearing like a salt and pepper mixture. For effervescent tablet and dry drink combinations, a plating-grade natural colour that mimics a synthetic lake is the perfect choice.
To achieve bright colours in your effervescent application, Sensient’s Microfine™ solution delivers intense and homogeneous natural alternatives to synthetic lakes. This advanced natural colouring solution uniformly blends in effervescent tablets and coats the product with an evenly distributed colour. They also provide quick solubility after the powdered beverage has been hydrated.
