Colour and Flavour for Seasonal Bakery Icings and Coatings

Attract Eyes & Customers with Seasonal LTOs

Consumers are always looking for new and exciting, never-before-seen products to try. In times of economic hardship, small indulgences via limited edition or seasonal flavours of shopping basket staples are popular.

NPD growth for seasonal and limited edition items outpaces total new food

Innova 2022

Brands can capitalize on this interest in seasonal LTOs with bright, eye-catching colours tied to bold, unusual or seasonally appropriate taste profiles. From upgraded twists on the classic autumn spices to bright spring florals, there are endless opportunities to build delicious LTOs to delight shoppers.
Let’s look at some colour and flavour solutions to bring these launches to life in icings, frostings, and dessert coatings:

Zesty Summer Citrus

Enjoy a refreshing Summer Citrus iced doughnut with the delicious and natural flavour of Sensient’s Citruforce range. Say goodbye to any inconsistencies found in citrus oils. It’s the perfect treat to pair with a refreshing drink at your favourite QSR. Achieving the bright and vibrant orange and yellow colours is made possible with naturally oil-soluble colour solutions like annatto or paprika, as well as Microfine™️ solutions from beta carotene.

Orange and lemon flavours are up in limited editions +67% and +50% respectively!

Innova 2022

Hazelnut, Cinnamon, and Gingerbread

Elevate with indulgent flavours like Brown Sugar or Coffee. Caramel-free natural brown MicrofineTM solutions are perfect to help you achieve the savory brown shades that are trending right now.

Hazelnut, Cinnamon, and Gingerbread are three of the top 10 flavours for Christmas launches.

Innova 2022

Radiant Pink

Sensient’s 2022 Colour of the Year exudes joy, and can be associated with a number of tropical flavours like grapefruit and guava, which grew more than 3X as fast in seasonal LTOs than in general food and beverage NPD in 2022 (Innova). For a sunrise hue, developers can leverage blends with natural red and oranges as well as custom Microfine™ shade solutions.

Red Fruits

Fruit flavours are increasingly popular throughout the year. Red fruits like Strawberry, Red Raspberry or Cherry top of the list for Valentine’s and other limited-edition launches. Achieve bold, natural red hues to replace Red 40 with carmine, SupraRedTM beet juice, or Red Microfine™.

Classic White

For a classic and timeless flavour, you can combine white colours with tropical coconut flavours. Alternatively, for a more playful taste, you can try Marshmallow, which was one of the top ten most popular flavours for both Easter and Halloween in 2021.

Titanium Dioxide is the common ingredient for white, but has come under speculation recently in the heat of regulatory changes around the globe. For brands looking to replace TiO2 for a cleaner label without compromising quality, click here to learn more about Sensient’s portfolio of Avalanche™ solutions!

Pink Floral Flavours

There has been a surge of innovative Spring and Easter launches featuring floral flavours like Hibiscus and Rose. For an added boost, consider incorporating distinct natural floral flavours that accurately mimic the profiles of floral oils and extracts using Sensient’s Floraforce. Additionally, create visually striking products with stunning pink hues by using ingredients like beet juice, Berry MicrofineTM, or carmine.

Purple & Blue Hues

For purple and blue hues to connect with flavours like Lavender, butterfly pea flower extract, and purple Microfine™ blends offer developers a range from soothing pastels to deep royal shades.

all natural deep green food color solutions

Forest Green

Deep green shades are also possible with blends using cost-effective and locally manufactured chlorophylls. Think kiwi, watermelon, honeydew, or even avocado, which come in different shades of green for the many possibilities!

Partner with Sensient for Smooth, Speedy Development

For products that look and taste good, you have come to the right place. Sensient provides the expertise that helps you calibrate your processes to ensure the best performance of colour and flavour after baking! Get in touch with our team to find out more.
partner with Sensient food colors

The Sensient team is excited to collaborate with manufacturers, developers, and brands to identify and capture seasonal launch opportunities with deliciously bold colours and flavours.

To get started why not request a consultation with one of our team or If you still have questions about a shade, flavour or solution, reach out so a technical expert can help you find an answer quickly!

Related Posts