The Power of Color in Pet

In this webinar, Sensient color experts discuss new consumer research quantifying the impact of color on kibble preference and purchase for specialty and mainstream shoppers. Discussion includes analysis of the results of this 2023 consumer study, guidance for brands seeking to leverage color successfully in kibble products, and technical advice and solutions for colorful kibble development.

SPEAKERS
Meghan Skidmore
Meghan Skidmore
Content Marketing Lead
David Rigg
David Rigg
Global Marketing Director
Christi Boxx
Christi Boxx
Technical Service Manager

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