Colourful Pet Snacks and Treats- Naturally!

Pet owners often have a parental mindset when it comes to their furry companions. One might wonder how this influences their choice of pet food. As consumers pay more attention to what goes into their food and drinks, pet owners look for human food quality in the food for their pets, too.

They are looking for optimal pet nutrition, avoiding certain ingredients they restrict in their personal diet as well. Reflecting a focus on health and the “naturalness trend”, natural ingredients are a key to success. “Natural” and “organic” claims have been on the rise in new pet product introductions for several years and continue to gain interest in Europe (Mintel). This creates opportunities for brands and products that respond to the evolving pet parent demands.

As a result of the humanizing pets, they are considered as actual members of the family. Considering that snacking is an integral part of human diets for many, pet treats equally gain popularity.

The humanized pet trend is on display when it comes to special treats. Pet-friendly ice cream, crunchy snacks, and even drinks are emerging to enable owners to share experiences directly with their pets. While flavour plays an important role in pets’ acceptance of a product, visual appeal plays a key role in addressing pet owners. Displaying the right colour certainly drives product appeal and product association, yet at the same time helps products to stand out on crowded supermarket shelves.

Watch our latest webinar on colourful pet treats and snacks to discover how you can make these products fun and appealing to pet owners using naturally colourful and eye-catching looks.