Natural Plating Colours For Sweet Boxed Mixes
The Role of Colour in Sweet Boxed Mixes
Trends toward in-home dining and creating delicious foods at home with less effort make boxed mixes increasingly appealing to shoppers. The “In Control” trend encapsulates this observation and points brands towards developing products that meet consumer demands for comfortable solutions that put them in the driver’s seat for delicious food experiences.
Dry mixes for sweet goods like cookies, pancakes, cakes, muffins, and waffles are rising in popularity as consumers look for experiential offerings and indulgent treats.
Mintel data from 2023 indicates that 41% of consumers agree that indulgent foods are good for the soul, and over 80% of consumers enjoy baking with their kids.
Colour enhances flavour perception +15%
Children are attracted to colourful, exciting products, and baking mixes can capture this attention with bold natural colours. Flavour is also a key driver in the bakery space, and colour substantially influences flavour perception.
As you develop your next baking mix, colour should be a key consideration throughout the process to increase purchase intent, amplify flavour perception, and boost consumer liking.
Request a Colour Sample HereExpert Advice: What Should I Think About When Adding Colour to Sweet Boxed Mixes?
When developers are creating sweet boxed mixes, there are several stages of the product to consider.First, consumers will encounter the dry powder mix straight out of the box. Then, they will add other ingredients like water, oil, or eggs to create the liquid batter. Finally, they’ll bake the product and enjoy the finished baked good.
When working with dry boxed mixes, it’s important to select a colour solution that colours the powder, rather than specking throughout. That fully incorporated colour will carry through to the hydrated batter and to the baked good, so colour solutions also need to be both water-soluble and heat-stable.
Colour can be used at each stage to amplify flavour and enhance the consumer’s experience. With multiple processes applied separately, colour changing is an exciting opportunity to consider as well. Colour experts can help you select natural or synthetic solutions that will change colour when hydrated or heated.
Natural Colour Solutions for Cake Mix, Waffle Mix, Pancake Mix, and More!
Choosing the right colour for the dry mix is only half the battle: Make sure your chosen colour solution is heat-stable to last through the baking process, whether that is in an oven or on a waffle iron. Nature’s rainbow offers a wide range of heat-stable solutions and Sensient’s extensive R&D efforts create even more stable natural colours for baked goods.
-
Heat-Stable Reds and Pinks
Are you looking for a natural solution to achieve bright and intense red shades?
UBERBEET is a range of heat-stabilized beet-based colouring foods and natural colours that provide great options for bakery applications.
-
Heat-Stable Browns
For heat-stable alternatives to caramel colours, we offer a suite of natural brown colour shades from golden brown, peanut butter, to dark terra brown shades including organic solutions.
-
Heat-Stable Greens
Heat-stable natural colourings enable darker shades, whilst our colouring food option from our Cardea range achieves a lighter hue with ultra-clean labelling.
To achieve eye-catching purple tones, reach out to discuss your specific bakery application with us!
-
Heat-Stable Oranges & Yellows
Natural orange and yellow botanicals are typically relatively heat-stable, so developers can use natural colour or colouring food options based on paprika, carrot, carthamus, and more…
To achieve a coloured dry mix AND finished good, multiple solutions may be needed addressing each stage of the product. Sensient’s colour experts have deep experience formulating against these unique challenges and can help you choose the right solution for your project.
Many sweet boxed mixes include other elements, such as morsels, sprinkles, frostings, or icings. Learn more about related bakery ingredients here to unleash nature’s rainbow in any application.
Reach out with any questions here!
