August 15, 2017 1:22 pmPublished by Dave GebhardtLeave your thoughts
According to a 2017 national consumer research study conducted by Sensient with the Natural Marketing Institute, 71% of the U.S.... Learn More
January 14, 2016 5:44 pmPublished by Dave GebhardtLeave your thoughts
At Sensient, we spend a fair amount of time trying to understand consumer preferences so that we can better anticipate... Learn More
January 21, 2015 1:24 pmPublished by Dave GebhardtLeave your thoughts
Numerous studies have demonstrated that color has at least as much, and typically more, influence on consumer preference for food... Learn More
January 21, 2015 12:27 pmPublished by Dave GebhardtLeave your thoughts
The preference for using natural colorants from plant-based sources that can be labeled using consumer-accepted terms such as vegetable juice... Learn More