Appealing Colour Shades for Savoury Snacks
Over the past few years buying savoury snacks for an evening at home alone or in good company has become increasingly popular among consumers. Treating oneself with salty snacks is high in demand, and the number of occasions when consumers are looking for this product category is on the rise. For example, 82% of Polish shoppers bought them in the past three months for an evening in. 48% of the French shoppers purchase savoury snacks to treat themselves or others. Indulgence is an important aspect as well. 59% of Italian consumers consider this an important characteristic when choosing a snack for a dinner party with friends, as Mintel reports. The formats and innovations available in the market offer a broad variety of options to enjoy.
Snacking in Europe is popular across formats
-
69%
of French
consumers like
potato slice crisps -
53%
of Spanish consumers
prefer roasted/ flavoured nuts -
26%
of Italian
consumers choose tortilla chips -
25%
of Polish consumers
pick microwave popcorn
Source: Mintel Salty Snacks Europe 2023, Categories chosen in the last three months
Taste continues to be a key attribute for opting for salty snacks.
In Sensient’s 2023 consumer trends it becomes evident that enjoyment is everywhere. Consumers are attracted to snack offers that elevate enjoyment, and thrilling products or ‘mad-mashups’ capture attention. Bold or experimental flavours can guide them through this journey. 80% of British consumers say it is fun to try new flavours in snacks, and 37% of Polish shoppers are reported to look for exciting flavours in savoury snacks, as per Mintel.
To bring forward these unique flavour profiles, colour is a key contributor to a consumer’s decision-making process.
Sensient’s research indicates consumers perceive brightly coloured snacks are more flavourful and tasty. Bold colour conveys bold flavours, so if your brand marketing is centered around “taste” then colour should be a key consideration, as it can lift preference share by +10%.
Bring Salty Snacks to Life with Colours
It is colour that helps a consumer determine whether the product is of high quality, attractive, full of flavour, and ultimately worth to purchase. Discover colourful inspirations for savoury snacks in this 30- minute webinar, and find out how to achieve visual appeal by using natural colouring solutions:
If you’re interested to find out more or have a project in mind to focus on product impact for your next snacking innovation, request a consultation or a sample with us today:
