The Food Industry Seeks Options to Address Recent Titanium Dioxide Trends
Globally, the food industry is leveraging macro trends around consumer interest for colours derived from botanical sources to innovate and renovate products. In Europe, as well as other regions we are seeing interest in fruit and vegetable juices that qualify as colouring foods. In the Americas and parts of Asia, many food manufacturers are beginning to transition to juices and other colours derived from natural botanical sources too. While the transition to ‘cleaner’ ingredients, especially colour, is mainly in response to consumer demand, we are also seeing a growing number of food manufacturers showing interest in finding alternatives to Titanium Dioxide for other reasons. More and more Titanium Dioxide (TiO2) is finding itself in the spotlight of advocacy groups in both Europe and the United States. The U.S. based organization, As You Sow, for example, is using shareholder activist type techniques to pressure food and beverage companies to eliminate TiO2 from products. Similarly, France’s National Institute for Agronomic Research (INRA) has published research questioning the use of TiO2 in food products.
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