Cost-In-Use

Numerous studies have demonstrated that colour has at least as much, and typically more, influence on consumer preference for food and beverage products than the actual flavour. Given that flavour usually contributes substantially more to total formulation cost than colour, it is probably more accurate to state that synthetic colors are very efficient and low cost and not that natural colours are expensive.

However, given where we have come from, the cost-in-use for natural colourants is a hurdle that most food and beverage manufacturers are facing today.

So what are the cost drivers? There are two main factors that contribute to the cost differential:

Higher Cost of Production

Natural colour sources, mainly botanicals, typically contain less than 2% of colour or pigment in the actual raw material. This means we need a lot of raw botanical material to produce a small amount of colour. Synthesized pure dyes, by comparison, are greater than 90% pigment. Additionally, the costs associated with crop management and cultivation can be high in certain cases. Agricultural conditions may result in seasonal variations and quality assurance, notably pesticide and microbial testing are critical elements but add an additional cost burden.

Higher Usage Rates

The amount of colourant, or pigment load, is lower in commercial natural colourants even after the extraction process versus synthetic equivalents. The lower loads mean higher usage levels in formulations are required to achieve the same desired shades. Further, the stability of natural colour sources is generally less than synthetic equivalents, leading to higher usage levels in order to maintain shelf life goals. Overall, it is the combined effect of higher usage levels and higher cost of production that results in cost-in-use comparisons that are often several times that of similar synthetic colour solutions. However, the primary cost driver is usually the latter. So it is fair to say that the higher usage rates required are the key reasons that natural colours are more expensive.

Improving Cost-In-Use

At Sensient, we are already making progress in closing the gap on cost. And we expect there to be much more substantial improvement over time as well. There are three key areas of research that will deliver on this promise:

• Identification of new botanical sources will improve both shade range and cost

• Natural selection breeding improves the pigment yields and helps us develop stronger colourants

• New technologies in extraction, processing, and stability enhancement will improve costs.