Wendy Rivera

Natural color solutions for the replacement of synthetic lakes

Much has been heard within the food industry about trends in clean labeling and the transition to a clearer and more natural diet. Currently many users look for benefits and functional benefits for their health in their food and drinks. For product developers, the formulation to meet these consumer needs can be complex, especially since the concept of health and well-being is very broad, which is why it has brands that evolved along with the activities of consumers, controlling the greatest influence the shopping behavior.
leaves
The clean label movement is driven by a strong desire for transparency and trust. More and more consumers are showing interest in the origin of the ingredients that make up the products they buy as it represents something valuable to consumers because they empower them to feel that they have more control over their health with labels that are clear, meaningful and reliable.

A natural substitute for synthetic lakes
With current market trends being influenced by health-conscious Millennials and the more informed population, the pressure to make the change is mounting. New millennial consumers are reading more labels than ever and looking for transparency. This could be an opportunity for food and beverage manufacturers in Latin America to use natural sources in their products as Europe has already done, also to help contribute to this change in habits.

Currently there is not a wide variety of alternatives to synthetic lakes due to the lack of natural colors with good coating power and the restrictions on the use of aluminum in different regions of Latin America.

Sensient has the product line, Microfine, our line of natural colors with covering property and characteristics similar to synthetic performance lakes.

An aluminum-free color line that simulates a synthetic lake, available in powder and dispersion. Designed for customers who want to switch from certified lacquers to natural colors, Microfine bridges the gap between the science of natural colors and the technology of certified colors.

Some of its characteristics are:

Superior consistency and better productivity in oil-based dispersions.

It is an alternative to the replacement of synthetic lakes

Excellent coating function

Aluminum free

Wide range of bright and intense colors

They have no impact on flavor

Very good stability

rainbow-text
Natural color is a great way to bring new and exciting flavors to life, and the possibilities for shades are almost endless. When formulating with natural colors, there is generally more complexity, but there is almost always a solution available. The color of fruits and vegetables can offer food and beverage brands a brilliant and competitive advantage.