Yoselin Contreras

Colors From Natural Sources in Confectionery

As more and more major companies pledge to stop using artificial ingredients in their products, there is a trend to push for a cleaner label based on the ingredients used to form confectionery products.

With current market trends being influenced by the health conscious and more informed population, the pressure to make the change is mounting. Consumers are reading more labels than ever and looking for transparency.

Seasonal launches continue to be a prime occasion for confectionery consumption and innovation.

Confectionery brands can incorporate “healthy attributes” into their products, to help convey a permissible indulgence appeal to consumers.

This could be an opportunity for confectionery manufacturers in Latin America to use natural sources in their products to help contribute to this change in habits by seeking to make products with natural ingredients.

Functional ingredients in confectionery
Consumers’ concerns regarding their health and sugar consumption are motivating confectionery brands to innovate around sugar-free varieties and with natural ingredients, thus diversifying their portfolio with functional products. The use of artificial colors in the food industry is an important issue that continues to concern consumers. There is a trend in Mexico and in general throughout Latin America of responsible consumption in which consumers are increasingly looking for natural options, free of artificial colors and additives.

Confectionery brands can take a holistic approach to supporting wellness by using ingredients that provide antioxidants, improve sleep and nutrition, reduce stress, or improve gut health. Food colors with “healthy halos” such as violet, orange or blue vegetable juices bring specific moods to life in the confectionery categories.

Natural color is a great way to bring new and exciting flavors to
life, and the toning possibilities are nearly endless. When formulating with natural colors, there is usually more complexity, but there is almost always a solution available.

Today there are ideal solutions to overcome any formulation
challenge, such as Microfine^TM a line of natural colors with functionality similar to a synthetic lacquer to achieve attractive tones in greasy bases, candies and powder products with excellent coating function.

Using natural colors does not mean sacrificing color intensity, on the contrary, the color of fruits and vegetables can offer confectionery brands a competitive and naturally colorful advantage.

Would you like to try a color solution with Rising Orange?

Our technical team is always available to help you overcome any natural color challenge. Please feel free to schedule a meeting with us.