Gerson Leme
Gerson Leme

Consumer Insights 2021: Trends Shaping the Food and Beverage Industry

Consumers have increasing exposure to products’ nutritional, health, or environmental impacts. Purchase decisions are clearly no longer based on great taste alone. Perceived naturalness, functional attributes, or options that are taking ethical aspects into consideration (i.e. better for the environment) gain relevancy.

It comes as no surprise that changing consumer preferences cause food and beverage manufacturers to adapt rapidly. Some trends have long been influencing the industry and became “standard” or evolved into a consecutive trend, others may have been short-lived and disappeared. Innovation that meets actual consumer needs can be key to success for manufacturers to prosper and brands to gain penetration.

Did you know that…

20%
of Brazilians aged 16-20 said they particularly buy products that are unique (ie no one else has, I haven’t seen anywhere else)

59%
of Brazilians say the sentence “I love trying new experiences” describes them very well

52%
of respondents stated they have tried and are interested in having ice cream again with Brazilian regional flavors (eg tapioca, cupuaçu)

16%
of Brazilian respondents stated they look for new foods/flavors to try

40%
of Brazilians are worried about their own financial situation a year from now

36%
of Brazilian consumers say the sentence “I try to buy from local companies where possible” describes them well or very well

40%
of Brazilian consumers say the sentence “I prefer to be associated with companies/brands that align with my values” describes them very well

30%
of Brazilians say that expressing their individuality is a high priority for them

Source: Mintel 2019-2021

 

Discover more insights and explore how consumer trends will influence food and beverage product development in 2021 and beyond:

 
 
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