Spikes Seen When Energy Drinks Focus on Wellness

2022-08-30 14:23:39

Despite a momentary dip in sales during Covid-19, the energy drink industry is projected to grow, fueled by natural, “clean” alternatives.

In a recent interview with Fox Business, Celsius Holdings CEO John Fieldly described an increasingly fraught year for the energy drink sector. “Unfortunately, we’re seeing costs increase when we talk about labor, we talk about gas, transportation, input costs, raw material costs,” Fieldly stated. However, the company has since recorded significant profits when turning to wellness as a unique proposition. 

Around the globe, we also see more and more brands launching of a line of natural energy, naturally caffeinated and plant-based energy drinks. There are signs of a breakout growth as long as companies are able to manage and tide through the supply chain disruptions. 

“We are part of a daily lifestyle, a daily routine,” Fieldly asserted. “It’s part of your health and wellness growth. So we feel we’re in a pretty good position.”

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