Functional colors for the beverage industry

Today’s consumers want their food and beverages to offer them an added benefit. Especially as consumers adopt healthier lifestyles, a product with health benefits that is on the shelf is perceived as much more attractive. Those markings that contain the colors found in nature are sure to increase the visual appeal.

Functional drinks represent a key opportunity for manufacturers, a variety of factors must be considered before developing and launching a new functional drink that will generate interest from consumers, who are increasingly health conscious and taking a more holistic approach to their own well-being, consumers treat their bodies as an ecosystem and seek solutions that complement their personal health and changing needs.

Many beverage developers are capitalizing on this opportunity by attracting consumers with healthier hydration offerings related to Superfruits. Using colors from fruits and vegetables is one way to provide these attractive tones.

Authentic Rising Orange shades from natural sources

For this 2021, we chose as our color of the year a shade that will drive a new wave of innovation in the beverage industry, which is characterized by a sunrise inspired by nature.

Brands can awaken the energy of consumers through this option that is commonly associated with joy, enthusiasm and hope.

It is the color of vitamin C, associated with citrus fruits, its freshness is linked to a benefit to the immune system.

Globally, consumers are proactively seeking ingredients like food coloring to help control their mood and body in order to heal, function and thrive in uncertain times. Food colors with “healthy halos” like yellow turmeric or carrot juice are increasing in popularity as they bring specific moods to life in beverage categories.

Global new product launch data confirms that brands are recognizing the importance of using simpler and cleaner ingredients, including natural colors.

Juice-based beverages, flavored waters or carbonated beverages can attract consumers with those attractive orange tones that evoke antioxidant and vitamin fruit nutrients.

Natural color is a great way to bring new and exciting flavors to life, and the toning possibilities are nearly endless. When formulating with natural colors, there is usually more complexity, but there is usually a solution available.

Using natural colors does not mean sacrificing color intensity, on the contrary, the color of fruits and vegetables can offer beverage brands a competitive and naturally colorful advantage.

See a shade you’d like to try? Tell us here.

Plus, our technical team is always available to help you overcome any natural color challenge. Please feel free to schedule a meeting with us.

Contact us, we love talking about color!