New Generation Lakes for Seasonings and Snacks

Color plays a critical role in seasonings by bringing all the different flavor offerings to life through unique shades. A spicy chili snack would be expected to look different than a cheese snack. Color helps create a visual expectation of flavor in seasonings and snacks. As new flavors and simple ingredients have been the biggest boost for the salty snack category, the demand for intense and vibrant colors has been increasing. Undoubtedly, there is room for growth in the snack segment, especially specific ones that combine the convenience to carry them.

As we know, snacks are continuously replacing meals, in the case of users who are constantly on the move daily; new product developments continue to play a critical role in this category.

The use of bright or unexpected colors is common especially in salty foods like snacks or condiments, where you can use the color to attract the attention of consumers.

To respond to consumers’ diverse culinary needs and take advantage of their adventurous flavor preferences, brands are innovating around multipurpose seasonings, which can work as condiments, sauces, and flavor enhancers.

There are many opportunities to innovate in the market for snacks, using ingredients other than conventional ones, with the attractive potential of seasonings with warm tones.

According to Mintel, artisan brands are populating the premium condiment level, and younger consumers are relying more on them to deliver the allowable indulgence they seek. Meanwhile, large condiments brands with premium variants have tried to spread further, and big brands have explored strategies to better connect with younger consumers.

Have you had the need to increase the intensity of the tone in any seasoning without exceeding the maximum allowed dose?

At Sensient we have a line of superior lakes with excellent coating properties to obtain vibrant color tones. We have an ultimate process technology that allows us to have a better dispersibility and a greater degree of coating surface in powder applications, where even the cost in use could be more competitive depending on the base and the final application, ensuring the reduction of variability to achieve the desired tone and ensuring supply.

Our new generation lakes are more shade intensive, brighter than standard, and easier to disperse with an opportunity to reduce dose to get the same shade.

If you have any questions or projects for which you require assistance, please make an appointment for advice or contact me directly.

Also, you can always request a sample of our colors by filling out our request form here.