Winning Gen Z Over with Solutions for Plant-Based Beverages
The plant-based dairy alternative sector has plenty of room to grow. Modor Intelligence projected an 11.6% CAGR in 5 years from 2020 for the Asia Pacific region – and Generation Z (Born 1996 – 2012) are the ones at the forefront.
On the cusp of entering the workforce, these youngsters are gaining economic independence to spend on what reflects their values. As most are concerned about environment protection and animal welfare, they are the perfect candidates to target for your next plant based dairy alternative NPD.
Here are three ways you can make sure your product stands out to Gen Zers:
To Gen Z, it is crucial for products to look good. The white shade of animal milk is brighter than most plants’, which poses a challenge for colour and taste perception. Here’s how Sensient can help! Our portfolio of natural colour solutions will enable you to achieve the best shades for plant-based beverages. When considering base shades, pH levels, or processing capabilities, working with our rainbow palette of choices will get you the perfect #instagramworthy shade Gen Z will love!
Innovating with new protein bases, flavours, and textures is essential to capture Gen Z’s need for adventurous taste journeys. These formulations for plant-based dairy may come with a new set of issues such as unwanted off-notes and lack of creaminess. This can be even more prominent if there is a fortification process for added calcium and/or proteins. Sensient platforms like Smoothenol and Vegan DairyBoost are proven cost-effective solutions, suited for a wide variety of flavour offerings. If you’d like to try it for yourself, request a sample to explore the taste and texture possibilities for your next NPD.
To be “woke” is to be hyper-aware of how your choices have an effect in society– including where your protein comes from.
Whether in colours or flavours, Sensient has an extensive line of natural offerings to ensure you impress with easy-to-read labels in plant based dairy alternatives! With efficient prototyping at our Global Innovation Centre in Singapore, we are able deliver natural solutions catered to preferences of the Australasia market – and to your customers.
Want to learn more about the future of plant-based dairy? Watch our webinar Making the Switch: Dairy to Plant Based Milk where our Sensient experts will expand on the technical solutions to help your product appeal to your target demographic.
