A New Generation of Clean Label Solutions
What’s Next In Clean Label? The trend towards clean label food and beverage products has long become mainstream. We can observe consumer behaviour evolving from “clean label” preferences to a more holistic “clean eating” pattern, Mintel reports. It is worthwhile to note that “no additives/preservatives” was the top claim (18.1%) amongst food and drink products in Asia Pacific for 2021 (Mintel, GNPD).
Not Just Clean, But Transparent
In a recent survey by Nielsen, it was found that 57% of Singaporeans surveyed followed diets that limited or omitted certain ingredients. This echoes the Clean Label mentality that “the fewer ingredients a food has, the healthier it is”. Manufacturer or brand “no-no” lists can vary strongly and may include claims on no artificial ingredients, no allergens, no preservatives, or others. These are even being updated on a continual basis to cater to evolving consumer demands for pure and authentic natural ingredients. Food transparency is also becoming more vital in an internet age, as consumers pay attention to both the quantity and quality of information they are presented.
61% OF CHINESE
CONSUMERS
say that transparency in product information improves their impressions of a brand.
(Mintel 2022)
88% OF US
GROCERY SHOPPERS
say clear nutritional information (e.g., calories, sugar content) is important on food packaging.
(Mintel 2022)
Let It Come Naturally
Consumers’ demand for clean label has resulted in a reduction of labelling of selective additives and preservatives on food and drink packaging, such as modified starches or citric acid. At the same time, the naturalness trend remains persistent in Asia Pacific, and “all-natural” product claims increased by 18.9% in 2021 versus three years ago.
In anticipation of this new wave in expectations led by Millennials and Gen Z, Sensient’s experts have developed clean label flavour and colour solutions to cater to manufacturers’ wide range of application needs.
With proprietary technology and using natural ingredients and concentrates, such as:
Our R&D experts screen a wide range of ingredients to ensure safety and optimise performance. Sensient’s range of colour and flavour solutions meet manufacturers’ clean label demands that win over consumers.
Are you seeking a way to discover nature’s true potential in engaging the new generation? We look forward to connecting with you!
