Optimising Processes in Bakery with Flavour & Colour Solutions
Baked goods play an important part in elevating moods by “stimulating the brain’s reward system” (GlobalData 2021). It is therefore no surprise that people have turned to these sweet treats during the pandemic as a means to cope with added stress. For instance, more than half of Chinese consumers have turned to food when faced with emotional issues. 33% of Indian consumers also agreed that snack foods are a stress reliever (Mintel, 2021). However, with consumers becoming price-conscious, they are seeking products that give value at an affordable price. Affordable Indulgence can fill the gap for consumers Indulgence, quality, and convenience are all important factors consumers are looking for in baked goods:
Thus, being able to provide premium quality products at a lower price point may be the key to winning customers over. In this case, artisanal goods offer an important source of inspiration as they are skill-dependent and of high quality in the market.
Optimising Industrial Processes: A Worthy Cost
However, manufacturers could face certain challenges in this replication. Artisanal products are labour-intensive, often have a short shelf life, and contain premium ingredients that bear a hefty cost.
Moreover, the conversion of artisanal baked goods into mass-produced types often require technology-based solutions, such as special equipment or functional ingredients in order to be manufactured at an industrial scale. As these products are renowned for their quality, manufacturing them consistently without losing their premium taste and texture is a challenge.
This is where Sensient can provide solutions to help optimise your processes. With the inclusion of flavours and food colouring, more variations of the same concept can be created without investing in more hefty purchases of machinery. You will also be able to bring exciting new variations, while localising them with Sensient’s food colours and flavours to fit the needs of different regions.
Here are some examples of natural food colour and flavour combinations we can provide:
Want to see how we can help you with your latest product development? Request a consultation with our bakery experts to learn more today.
