Bakery Mashups Are Winning in a Value-Driven Economy
In today’s challenging economic landscape, tight budgets mean that consumers are on the lookout for options that offer both satisfaction and affordability.
The average inflation in Asia Pacific is 5.8% in 2023 compared to 3.4% in 2019. (IMF, 2023)
Create value with
blurred categories
With increased stress on how to cope with inflation, many turned to indulgent snacks to find momentary escape or reward after a day’s hard work. As the baking industry keeps up with current demand, how do we innovate on products that offer both quality and value?
An opportunity Sensient has identified in these times is to use ‘Bakery Mashups’. By blurring the lines between bakery subcategories with desserts and/or confections, we can bring excitement and interesting snack concepts in the Asia Pacific market.
Crossing over categories can offer a way to reinvent classic formats or flavors with a refreshing twist.
By marrying this need for indulgence with the current value-driven buying habits, bakery products can capitalize on selling the idea of “the best of both worlds”.
In fact, we’ve already seen this happen in artisanal baked goods. Some well-known examples of bakery crossovers that are common sight are:
In the industrial bakery scene, one of Asia Pacific’s most popular snack, sweet biscuits, have also leveraged on this opportunity by launching classic dessert flavors (e.g. Tiramisu flavored biscuits) for differentiation. With a simple change of flavor, manufacturers not only can raise the perception of quality in their products but also allows them to launch more innovative variations at a shorter timeframe.
getting the
perfect combination
To introduce a novel bakery product to the market, having the right flavor and color combination in the right format will be crucial to its success. Hitting the target shade for a cheesecake-flavored cookie, for instance, will be a visual recall of the taste and texture of its origin. At the same time, achieving the right creamy notes will create a delightful sensory experience that exceeds expectations of a typical cookie.
Sensient brings a wealth of expertise to the table when it comes to bakery.
Our Global Innovation Centre (GIC) team has been at the forefront of experimenting with mashup variations since the turn of this trend. Using our signature SensiBake flavors and colors, the combinations of bake-stable varieties are endless.
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We can tailor flavor and color solutions to help your bakery products stand out.
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Our range of colors and flavors have undergone stringent experimentation, ensuring product stability in a variety of bakery applications.
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Our experts are able to advice on how to optimise your recipe for the best ingredient cost-in-use and longer shelf life.
