The World Post-Lockdown: Scenarios and Action Steps for Food and Beverage Companies
Consumer Behavior Is Shifting
When we predicted consumer and industry trends for 2020 at the beginning of the year, we didn’t plan for a global pandemic. Although these trends are coming to fruition in a broad sense, the COVID-19 crisis has brought specific scenarios to the forefront.
We already expected that consumers would rely more heavily on e-commerce—but for many, shopping online or participating in grocery delivery apps and services has become the norm, with 48% of consumers saying that they are now doing most of their shopping online due to COVID-19 (Mintel 2020).
While healthy lifestyles have been growing in popularity and attention for some time now, the pandemic has thrust personal health into the spotlight. The outbreak has pushed a third of consumers to place a higher priority on eating healthy (Mintel 2020).
This global crisis will have a lasting impact on consumer behavior. Brands will need to alter strategies to match new consumer priorities moving forward, from positioning to packaging to product development all the way through the supply chain.
What Happens Next?
As the world emerges from the “great lockdown” caused by the novel coronavirus, food manufacturers and retailers will need to respond to these new consumer attitudes and behaviors. A number of these changes will be permanent and fundamentally change the consumer product landscape.
Watch this on-demand recorded webinar for details on ten scenarios we expect to see emerging from this crisis and how manufacturers and retailers can successfully navigate a changing market: