Mothers Know Best: How Moms are Influencing the Food and Beverage Industry
Mothers wear multiple hats. She’s a financial officer for her household; she is purchasing for other people. Moms are making multiple buying decisions based on multiple people.
Whereas other consumers, whether it’s an empty nester, college student, first time home buyer, newly married couple, the level of the influence of their purchase is very limited to themselves or maybe one other person.
According to data obtained over the last year from Nielsen Homescan, moms prefer to buy natural food options over the average consumer.
When looking at female head of households between the ages of 35-44 with children who are under the age of six, the research group found differences in their buying decisions.
These moms spent 27% more on natural dairy and 19% more on both natural grocery and natural meat compared to the average U.S. Household.
That’s some “natural” mom-buying power.”
Learn additional factors shaping NPD activity in the food and beverage industry.