Market Trends with Mike

Market trends are always changing, but Mike Reed has his finger on the pulse of the CPG landscape. With over 25 years of experience in the food industry, Mike is an expert with an eye for future consumer trends. Starting at Sensient as the Director of Supply Chain for Food Color US, Mike’s expertise has been impactful in many different departments within the Food Color company and beyond. Now, as General Manager of Sensient Food Colors North America, he’s proud to use his decades of experience to help brands remain relevant for years to come!

Is Glow-in-the-Dark the Next Food Trend? Meet the GLO-NUT

Mothers Know Best: How Moms are Influencing the Food and Beverage Industry

How Big Food is Taking on a World of Picky Eaters

Kraft Heinz Doubles Oscar Mayer’s Marketing Budget to Promote Natural Ingredients

The Magically Colorful Unicorn Trend

A Colorful Twist on a Sweet & Salty Snack

Food Color Effect on Older Consumers

Dunkin’ Donuts and Baskin-Robbins Removing Artificial Colors by End of 2018

Food Color is as Important as Taste

Myth or Fact? Artificially-Colored Foods Are Bad for You

Further Concerns Over the Safety of Titanium Dioxide

Panera is 100% Additive-Free

Formulators Taking Solution-Approach to Natural

Consumers Emphasizing Ingredients on Food Labels

#TBT A Look Back at the Co-Creation of the Food Coloring Business

8 Foods You Would Never Guess Were Artificially Colored

Color of Food Guides our Brains

Naturally Coloring the Beverage Industry

Are Autumn Leaves the Next Source of Natural Color?

Food Colors Market to Reach $3.75 Billion by 2022

Spirulina Algae: Next Natural Food Trend

Why Foods That Are Blue Are Perceived As Less Natural

Big Brands Clean Up Portfolios for Consumers

Natural Colors Linked to Positive Health Effects

Many Food Companies are Cooking Up New Natural Recipes

European Food Safety Authority (EFSA) Continues Research on the Safety of Titanium Dioxide

A Deep Look into Spirulina: an Emerging and Popular Natural Color Source

Does Mac&Cheese Lead the ‘Free-From’ Trend?

Why Wegmans Removed Artificial Colors in their Icings

Food Companies Are Not Phasing Out Artificial Colors Fast Enough for Some

Heinz Removing Artificial Colors from Pickles

Kraft Launching Jell-O Line Without Artificial Colors

McDonald’s Removing Artificial Colors from Iconic Chicken Nuggets

Natural Colors ‘Upsurge’ in 2016 Market Share

Consumers Are Influenced by the Color of their Food