Feeling Cold? Warm-Up with this New Bright Blue Tea from Japan
One of the peculiar points of the Japanese language is that the word “aoi,” while most commonly means “blue,” it can also mean “green.” For example, the verdant forests and the traffic lights indicating “go” are both “aoi” in Japan.
However, the hue of Japanese green tea is never described as “aoi.”
So when novelty goods retailer Village Vanguard introduced its new tea by describing it as “aoi,” they mean it’s blue… really, really blue .
Learn more about Natural Blue color solutions for beverages from Sensient’s Beverage and Dairy Technical Service Manager, Emina Goodman.