Market Trends with Roland

As consumer demands become ever more sophisticated food and beverage companies have to adapt their products to match these requirements. Meeting the growing challenge of clean label and interest in natural products puts additional pressure on manufacturers. Explore the opportunities and market trends with Roland Beck. He is Sensient’s Managing Director responsible for Europe, Middle East and Africa. With 25 years experience of the international food industry and a degree in Food & Biotechnology and PhD in Biochemistry, he has a deep understanding of the world of food colour and its applications.