Infusing “Carefree Happiness” into Your Food Products

February 2019

The PANTONE Colour Institute has spoken. 2019’s colour of the year is a brilliant coral hue with a golden undertone – affectionately known as “Living Coral”.

The choice was made after the institute studied trends in branding efforts and colour influences of the world’s top brands. But there was also a distinctive human element involved with the decision. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord. Adweek reports that with its orange hue, Living Coral exudes warmth and is also known to represent carefree happiness. According to PANTONE, the colour “symbolises our innate need for optimism and joyful pursuits”. In today’s fast-paced, high-pressure world, these positive feelings are foremost on many people’s minds.

Bring Food to Life with Brilliant Living Coral

The most influential brands across the globe have already been injecting brilliant softness into their products with advertisements that feature prominent use of PANTONE’s 2019 colour of the year, Living Coral. Even before PANTONE’s announcement,Airbnb and Apple were already seen adopting this trendy colour into their products.

You can do the same for your food products. Living Coral can make your food items as beautiful to the eye, as they are pleasing to the stomach. Let Sensient’s colour experts show you how to ride the trend and attract even more attention to your products.

Application: Grapefruit sorbet

A beautiful Living Coral-coloured application is grapefruit sorbet, which can be achieved with a combination of cochineal and turmeric colours.

Carmine and carminic acid have outstanding heat stability as well as acidic and neutral pH applications. Also, no other off-flavours are produced from the colours – so nothing interferes with your product’s juicy grapefruit flavour.

When producing Living Coral-coloured vegan products, beet can also be used to replace carmine to achieve the same brilliant colour. Sensient’s SupraRed beet has better heat stability than regular beet and works well for slightly acidic and neutral pH applications.

Application: Cupcakes

Lift the spirit of a celebration with living coral cupcakes. This energizing colour in cupcakes can be attained with an optimal mix of cochineal and carotenoids.

A wide spectrum of tantalizing flavours can complement the living coral coloured cupcakes to zest up the occasion. You can go with the traditional carrot cake option,
a succulent peachy-orange flavour or an exotic floral variety. The choice is limitless.

Application: Flavoured Milk

Boost the enjoyment of the flavoured milk adding the benefits of natural carotenoids. Enhance the feeling of joy and well-being using the living coral colour for beverages as well.

Talk to one of our representative today to create your very own Living Coral coloured food and drinks.

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