Market research shows that consumers want cleaner, more wholesome ingredients in food and beverage products, and studies by universities, governmental bodies, and consumer agencies reveal that natural colors possess compounds that promote health and wellness.
 

• Sales of natural and organic products reached $22.9 billion at the end of 2008 -
   nearly 16% above 2007
• Consumer preference is for products containing natural or “free” ingredients
• A majority of people are concerned about the type and safety of ingredients found in
   food and  beverages and are making purchase choices accordingly
• A majority of people are opting to choose natural color when the option is available
 

Fusion Precise Natural Colors™ deliver:
• Unmatched solutions in color consistency and stability
• Extensive natural shade options for the health and wellness conscious global
   consumer
• Unparalleled global color capabilities and resources, giving consumers complete
   brand confidence in safety and security
• A remarkable understanding of consumer markets and trends
• Consistency in shades strengthen brand identity and recognition
• Creatively applied color science and manufacturing excellence