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Natural Color History
The natural color business at Sensient® began in 1946 with the founding of our European natural extracts business in Germany. For over 60 years Sensient® has expertly developed, manufactured, and marketed natural color solutions for a wide range of food and beverage products all over the world.
A substantial amount of our global color business is now natural. Industry insight is key when developing innovative products that will flourish in today’s food and beverage market. We implement targeted consumer surveys in order to capture critical information on market dynamics, enabling us to assist our customers in the creation of strong, successful brands.
Market knowledge, paired with our extensive research efforts, have resulted in the identification of new sources and varieties of botanicals that provide our customers with their desired shade and stability, adding to our proprietary natural color technology and furthering our contribution to the health and wellness market. |
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