Quest for a True Blue M&M
In response to growing pressure from consumers across the globe, Mars announced in February that over the next five years it would remove artificial colors from all the processed foods it makes for human consumption, and that pigments found in natural substances would take their place.
In their effort to remove artificial colors from products, Mars is tinkering with the chemistry of some of America’s most beloved candies–the M&M. The company desperately needs a substitute for synthetic Blue No. 1, as does the rest of the industry. But right now, there isn’t nearly enough spirulina dye to go around — and in any case, sometimes it doesn’t yield just the right blue, or the color degrades and comes out blotchy, or it tastes odd. So researchers are still looking everywhere for other natural blue pigments.
Learn about an additional Natural Blue solution here.